Unique Selling Proposition: What you offer that should make a customer buy from you out of every other opportunity in the whole world
Class of Your Own Selling Proposition: Offering a good or service in such a way so that you are the sole provider. You have no competition. This is very easy to sell.
The classic example used in discussing these terms is Domino's Pizza. They had the 8 word selling proposition that rocked the fast food world and doubled as a signal for "Ladies and Gentlemen start your engines": Fresh, hot pizza delivered in 30 minutes or less. 1,2, 3 ... Ok the 30 doesn't count. Its 8 words.
Other actual examples of unique sales propositions:
"Professionally trained technicians" - for a carpet cleaning service. This came up in a forum where the importance of this unique trait was questioned. A lady in the room announced that she had called the company specifically because she had not wanted a minimum wage college student operating equipment in her house. The discussion ended.
"What if you actually liked talking with your lawyer" - an attorney that promised to return your calls.
"When it absolutely, positively has to be there over night" - you have heard that before
"The price you pay is on the car" - straight dealing car sales
"Open 24 hours" - This was unique for restaurants and emergency repair services at one time
"Turn Key marketing for your _________ business". Available for auto mechanic shops, upscale dentistry, restaurants, and men's clothing stores.
" The first (or only) fully assessment based University in the US" - Western Governor's University. Just a note they have a steel trap follow-up system to their web page. I requested info and heard from them no fewer than a dozen times in 3 mediums.
"The only Christian College in America Dedicated Specifically to Homeschoolers" - I had seen this attached to Patrick Henry College ads a few years ago. Their current web site words this differently.
Mobile's only hospital with a college savings program as a feature of birthing services - Not word for word, but it is on a Springhill Hospital billboard.
"Americas Only Museum Dedicated To Mustard" for real. They have a prospering catalog
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