Problem to be solved - Translated in to proven successful headline
Celebrity
State any relation to the reader that you may have
Show all pitfalls & dangers with problem
State USP in terms of benefits to customer (present incentive offer)
Damaging Admission addressed openly
Address price, reverse risk pricing ,&/or irresistible offer&/or price vs. value
Problem agitate solution or fortune telling or winner vs. losers
Guarantee
Testimonials
Answer? & objections p117- d 1 A direct answer 2 verification (testimonial, case history, story 3 restate guarantee or risk reversal
Instructions for response in 2-3 levels
Listen /read info only "annon".contact. (don't do anything untill you know, heear, read.)
Appt or IDD contact
Order
Deliver-ability strategy
Get looked at strat.
Get read strat.
Immediate action! - limited avail. - deadline - contest
Successful conten org. strategy used/ormore
Style
-friendly -short punchy sentences - 3 sentence paragraphs - shorter headlinesnon-sentences
-1st para. extended headline - entertaining -use all 5 sentences in describing problems or benefits of solution
- a few big impact words & phrases p113 own tone
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