The "Wow! Now that's Incredible Timing" Marketing Award

No, nobody wins anything, but this is an example of timing for a marketing piece that really hit the mark. 9 days before an InvestTools subscription (on-line stock training and very cool analysis/ tracking tool) ran out, an 8 page full color, magazine style report comes in the mail announcing a very inexpensive stock in a brand new industry about to skyrocket. Hmm, well maybe I won't let the subscription run out and renew in six months like I was planning. After all, if I invest here then of course I will want to track it. Well, now let me think about this.

Regardless of what I decide, this stopping in my tracks is exactly what the Lowell Report, as the mini-mag piece was called, was meant to do. This was not stand alone, but part of a top rate follow up including free coaching and periodic calls. I'm not selling the subscription, but pointing out from a consumers point of view that I might not have been willing to trust anything that came in the mail if I had not been associated with ongoing contact to a real person and responsive company on the same subject.

Kudos to the Lowell report for great timing. A " ho hum, I guess they are trying one last shot to keep me as a client.", changed to "Where were these reports all summer!" - That's our goal in marketing - to provoke an "I wish I had known this earlier" kind of response.